Prarambh Group logoPRARAMBH GROUP

Cookie Policy

Last Updated: February 6, 2026

Important: This Cookie Policy explains how Prarambh Group uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

1.1 Types of Cookies

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Remain on your device for a set period or until you delete them
  • First-Party Cookies: Set by the website you're visiting
  • Third-Party Cookies: Set by external services (e.g., analytics, advertising platforms)

2. Cookies We Use

We use the following categories of cookies on our website:

Cookie Category Purpose Duration
Strictly Necessary Essential for website functionality, security, and form submissions Session/1 year
Performance & Analytics Help us understand how visitors use our website Up to 26 months
Functionality Remember your preferences and settings Up to 1 year
Advertising & Marketing Track effectiveness of ads and show targeted content Up to 13 months
Social Media Enable social media features and track social interactions Up to 2 years

2.1 Strictly Necessary Cookies

These cookies are essential for our website to function. They include:

  • Session management cookies
  • Security cookies to protect against fraud
  • Form submission cookies (Web3Forms)
  • Cookie consent preferences

You cannot disable these cookies as they are required for the website to work.

2.2 Performance and Analytics Cookies

We use analytics cookies to understand how visitors interact with our website:

Google Analytics

  • Purpose: Track page views, user behavior, traffic sources
  • Cookies: _ga, _gid, _gat
  • Duration: 2 years (_ga), 24 hours (_gid)
  • More info: Google Cookie Policy

2.3 Functionality Cookies

These cookies remember your choices to provide enhanced features:

  • Language preferences
  • Region selection
  • Previously viewed properties
  • Form autofill information

2.4 Advertising and Marketing Cookies

We use advertising cookies to show you relevant ads and measure campaign effectiveness:

Meta (Facebook) Pixel

  • Purpose: Track conversions, build audiences, optimize ads
  • Cookies: _fbp, _fbc, fr
  • Duration: Up to 90 days
  • More info: Meta Cookie Policy

Google Ads

  • Purpose: Display targeted ads, measure conversions
  • Cookies: IDE, DSID, 1P_JAR
  • Duration: Up to 13 months
  • More info: Google Ads Policy

2.5 Social Media Cookies

These cookies are set by social media platforms when you interact with social features:

  • Facebook: Social plugins, share buttons
  • Instagram: Embedded content
  • LinkedIn: Share features, analytics
  • YouTube: Embedded videos

3. How We Use Cookies

3.1 Essential Website Functions

  • Enable navigation and access to secure areas
  • Remember form inputs (contact forms, brochure requests)
  • Ensure website security
  • Load balancing and performance optimization

3.2 Analytics and Performance

  • Understand which pages are most/least popular
  • Track user journeys through the website
  • Identify technical issues
  • Measure website performance
  • Improve user experience based on data

3.3 Marketing and Advertising

  • Measure effectiveness of ad campaigns
  • Track conversions (form submissions, brochure downloads)
  • Create custom audiences for targeted advertising
  • Retarget website visitors with relevant ads
  • Show personalized property recommendations
  • Optimize ad delivery to interested users

4. Meta (Facebook/Instagram) Pixel

Special Notice About Meta Pixel

We use the Meta Pixel on our website to:

  • Track actions like page views, form submissions, and brochure downloads
  • Measure the performance of our Facebook and Instagram ads
  • Build custom audiences from website visitors
  • Create lookalike audiences to reach similar potential customers
  • Optimize ad delivery to people most likely to be interested

4.1 What Meta Pixel Tracks

The Meta Pixel automatically tracks:

  • PageView: When someone visits a page
  • ViewContent: When someone views property details
  • Lead: When someone submits a contact form
  • CompleteRegistration: When someone downloads a brochure
  • InitiateCheckout: When someone shows strong interest

4.2 Meta Data Collection

Meta may collect the following through the pixel:

  • IP address
  • Browser and device information
  • Pages visited and actions taken
  • Referrer URL (where you came from)
  • Button clicks and form interactions

4.3 Control Meta Tracking

You can control Meta's use of your data:

  • Adjust your Facebook Ad Preferences
  • Use Off-Facebook Activity tool
  • Opt out of interest-based ads
  • Clear your Facebook cookie data

5. Third-Party Services and Cookies

We use the following third-party services that may set cookies:

Service Purpose Privacy Policy
Google Analytics Website analytics Google Privacy
Meta Pixel Advertising & conversion tracking Meta Privacy
Google Ads Display advertising Google Privacy
Web3Forms Form submissions Web3Forms Privacy
Vercel Website hosting Vercel Privacy

6. Your Choices and Control

6.1 Browser Settings

Most browsers allow you to control cookies through settings. You can:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies after each session
  • Accept cookies from specific sites

Browser Cookie Settings:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

6.2 Opt-Out of Advertising

You can opt out of interest-based advertising:

  • Your Online Choices (Europe)
  • Network Advertising Initiative
  • Digital Advertising Alliance
  • Google Ads Settings
  • Facebook Ad Preferences

6.3 Mobile Device Settings

On mobile devices, you can limit ad tracking:

  • iOS: Settings → Privacy → Advertising → Limit Ad Tracking
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

6.4 Do Not Track

Some browsers have "Do Not Track" features. Currently, there is no industry standard for responding to these signals, and we do not respond to Do Not Track requests at this time.

7. Impact of Disabling Cookies

If you disable cookies, some website features may not work properly:

What May Not Work:

  • Form submissions and inquiries
  • Remembering your preferences
  • Personalized property recommendations
  • Social media features and sharing
  • Analytics and performance improvements

Essential cookies will still be used to ensure basic website functionality and security.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in cookie technologies
  • New third-party services
  • Updates to privacy regulations
  • Changes in our business practices

We will notify you of material changes by updating the "Last Updated" date and posting a notice on our website.

9. More Information

For more information about how we use your data, please see:

  • Privacy Policy - Complete data protection information
  • Terms & Conditions - Website usage terms
  • Disclaimer - Important legal notices

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@prarambhgroup.com
Phone: +91 123 456 7890
Address: [Your Complete Address], Mumbai, Maharashtra, India

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